sales

What You Should Know Before You Write Web Sales Copy (Part 1)

The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, “Fly Paper Theory.” Writing good, or excellent, sales copy for the Internet, [...]

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What You Should Know Before You Write Web Sales Copy (Part 2)

What is the most effective form of advertising you can think of? If you said, “The Internet,” you are right – in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy. In order to bring in unique visitors, your sales letter must be content rich. Once your [...]

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Internet Sales Letter Magic

Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not [...]

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No Traffic = No sales

The next problem is that most small online business owners usually have little money and not a lot of time to generate traffic and visitors to their site…. Many of them spend 6-8 hours every day just trying to generate some traffic to their site, product or service. And, at the end of each month, [...]

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