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How to Write an E-Book

How to Write an Ebook The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at [...]

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What You Should Know Before You Write Web Sales Copy (Part 1)

The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, “Fly Paper Theory.” Writing good, or excellent, sales copy for the Internet, [...]

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What You Should Know Before You Write Web Sales Copy (Part 2)

What is the most effective form of advertising you can think of? If you said, “The Internet,” you are right – in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy. In order to bring in unique visitors, your sales letter must be content rich. Once your [...]

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How to Write A Compelling Marketing Letter That Actually Gets Read.

Ask a typical consultant where their business comes from and it’s no surprise that you’re likely to hear; “Repeat business from existing clients and referrals.” And while there is certainly nothing inherently wrong with those methods, over-relying on them is one of the main reasons why so many consultants suffer from the inevitable “feast or [...]

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